Rogue is a small revolution, which expresses itself through
handcrafted Ales, Porters, Stouts, Lagers and Spirits, and this is
the way we conduct our business. The spirit of the Rogue brand,
even the name, suggests doing things differently, a desire and a
willingness to change the status quo. A Rogue Ale, Porter, Stout,
Lager or Spirit is crafted to give it unique character, innovative
in its makeup and brewing, a process that has not compromised
quality. We believe if a Rogue Ale, Porter, Stout, Lager or Spirit
cannot be all of these things, it should not be made at all.
We do what we do to become a meaningful industry leader through
the products we create and by building an organization that is
successful without being big, bureaucratic, or common. To be a
leader doesn't mean you have to be the biggest. The best leaders
lead by example and by doing things the right way, even if it means
going against the grain.
Rogue will stand up to the big guy trying to bully his way into
whatever business or territory he wants. Rogue will be David, only
this David doesn't really care if the stone hits the giant or not.
Just the idea of throwing the stone is exciting. We make products
for the connoisseur, the entrepreneur, and the revolutionist.
Over time Rogue has developed principles to guide what it
considers to be a revolution in fermentation. The principles start
with six statements known as Rogue's "Fundamental
Agreement."
The way ahead is clear.
- Be honest about the battlefield.
- Throw out the old rules that don't make
sense.
- Get out of the comfort zone.
- Go to the front of the fight and stay
there.
- And most important, cut out all the B.S.
Behavior principles based on the Fundamental Agreement were
developed and dubbed"The Rogue Way."
- Listen generously.
- Speak straight.
- Be there for each other.
- Honor commitments.
- Give acknowledgement/appreciation.
Utilizing the above principles and behaviors is what allows
innovation and precision in every aspect of Rogue's operations. It
requires working with the best, whether it's hops, malts, yeast,
water, or people.
http://www.rogue.com/