Sagres brand was born in 1940 as a prestige beer, to represent
Sociedade Central de Cervejas at the Portuguese World Exhibition
inaugurated in May 1940. Sagres is named after a town of the same
name, a small village located in the most south-westerly point of
Europe, and where sailors learned all about the navigation
science.
With a similar fate to the caravels that left from Lisbon to
faraway lands, Sagres was the first beer to be exported, arriving
first in Gibraltar, and moving on to the Azores and the Overseas
Territories of Angola, Cape Verde Islands, Guinea Bissau, Sao Tomé
and Principe, Timor, Goa, Macau and Mozambique. Nowadays Sagres
beer is present in almost every corners of the world, wherever
there is a Portuguese community.